In South Africa, we are accustomed to temperate and mostly sunny weather. Therefore, branded parasols are viable and vastly popular options for businesses to use as marketing tools. If you are in the market for a supplier of branded parasols, Woodline Branding Solutions is your go-to choice. We offer a sensible selection of sizes and configurations to suit your preferences.
Today, we dive deeper into the functions and applications of parasols and why it is such a good idea to put your brand on them.
What is a Parasol and Where Can My Business Use Them?
- An Umbrella for the Sun: Our selection of parasols can be the ideal solution to a larger fixed outdoor umbrella that provides protection against the sun’s UV rays. It differs from a rain umbrella by incorporating UV-coated materials as opposed to water-resistant or aquaphobic materials. Their primary function is to provide shade on days where the sun simply does not quit.
- Branded Parasol Uses: You are likely to find branded parasol umbrellas at cafés with outdoor seating, outdoor events, and beaches. These umbrellas can be permanent fixtures or temporary solutions, serving as miniature billboards for the brand that is displayed on them. They can be useful for brand awareness and exposure, especially as permanent fixtures at a specific location.
Why Should My Business Invest in Branded Parasols?
- Long-Term Marketing Solutions: If your business manages to secure a permanent fixture for branded parasols, you will invest in a long-term marketing solution that displays your brand on a highly visible medium. This also applies to taking these umbrellas to outdoor events, where eventgoers will start to familiarise themselves with your brand and corporate identity. You should never underestimate the power of brand recognition, as people will flock to a brand that they support and relate to.
- Practicality: By setting up branded parasols (featuring your brand) and seating areas at outdoor events, you will provide eventgoers with a place to rest, relax, and unwind. This is ideal for sporting events, marathons, fun-walks, and any similar events that involve physical activities. It might seem like a trivial endeavour. However, people will immediately associate your brand with a more positive conviction, as your umbrellas offer them shade and comfort.
Woodline Branding Solutions is your first choice in branded parasols for your business throughout 2026. Feel free to browse our website for details on our available umbrellas and place your order with us today.