When you want to invest in branding solutions, you want to put your brand on items that are regularly used and functional, corresponding with your brand. If you regularly attend events, you need a branded kiosk and can also benefit from either indoor or outdoor display banners. However, if you need something that can provide shade, our range of branded parasols can be your answer.
What is the Difference Between a Branded Parasol and a Branded Umbrella?
- It’s in the Name: “Umbrella” incorporates the Latin word umbra, which directly translates to shadow or darkness. Its primary function is to provide protection from rain or snow, which is why umbrellas usually consist of nylon or PVC materials that can provide resistance to these elements. “Parasol” incorporates 2 Latin words: para (against) and sol (the sun). Therefore, as the name implies, it is an umbrella that is specifically designed to offer protection against the sun. Branded parasols utilise materials that offer UV protection, making them lighter in direct comparison to regular umbrellas.
- Uses and Functions: Primarily, standard umbrellas and branded parasols are used for protection against harsh weather conditions. Parasols feature lighter materials and frames, making them perfect for temporary fixtures during events on sunny days. They can provide shaded areas for eventgoers, as well as shading for your kiosk. Furthermore, with your brand being clearly visible on the top of such a parasol, you will have the means to increase your brand visibility and allow eventgoers to easily identify your kiosk location.
- Permanent Fixtures: Umbrellas and branded parasols can also be used as permanent fixtures. For example, if a restaurant has a balcony or an outdoor seating area, such a spot can be a permanent fixture for a parasol that has your brand on it. This is a no-brainer if the outdoor area has a roof over it, which is common for restaurants and coffee shops that are located in shopping malls and large buildings.
- Ideal for Indoor and Outdoor Events: Since a branded parasol utilises thinner materials for its top, they are ideal for both indoor and outdoor events. South Africa is known for hitting high temperatures during the summer, as well as the sun beating down during the winter in specific parts of the country. Therefore, a branded parasol can be used throughout the year, whereas umbrellas are mostly seasonal and dependent on the specific weather conditions of the given day.
Woodline Branding Solutions is your answer to branded parasols for your business. Please browse our website for details on our available products and contact us directly if you have any questions.